A Fractional Chief Marketing Officer to give your business the boost it needs.
Hi, I’m Gabrielle
I’m an award winning global Marketing and Customer Success leader who’s helped build brands big and small for over 25 years, across New Zealand, Australia, UK and North America.
Commercially minded, creative and collaborative, I’m known for making a tangible cultural impact.
Subject Matter Expert X Strategic Leadership - Cost of a Full Time Employee = Fractional Leader
Services
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What's great about your product or service, how you go to market, who you go after, and why they should care.
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Considered customer experience strategy, across marketing, sales and customer success
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Setting up with the right tools, tech, people and processes to scale.
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Guidance, support and structure for your team
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When you need strategic support and breadth of experience around your board table
Whether it’s scaling for international markets, transforming teams and operations or making your marketing more meaningful, I’m by your side delivering what’s needed and delivering it fast.
As well as your expert CMO, I bring expertise in sales, customer experience and journey development, customer success, and operations.
Plus, I tap into my diverse and skilled network to amp up the firepower, including tech, AI, creative and behavioural science specialists.
Make the big shifts you need, fast.
From challenger brands to household names
A few examples
Mentored in-house Head of Marketing
Through strategy development, rebrand and agency transitions for a B2C sport education business. Optimised media spend and reduced CPL and CPA by >30%. NZ
Built the global marketing capability
For an offshoring company. Led rebrand, connected digital efforts to revenue, and upskilled the internal team B2B, Professional Services, UK, North America, Australia, NZ.
Led marketing evolution for software business shifting to SaaS model
Team leadership + brand strategy + strong campaign creative, targeting, clear customer journey and experience design drove strong initial acquisition against target. B2B SaaS NZ, Australia.
Reset the marketing function for Tech business
Delivered an ongoing 10% improvement in performance marketing. Appointed a new media partner with a performance-based model, while delivering a full-funnel tracking data review through HubSpot and GA4 to resolve major data and attribution issues. B2B + B2C Tech, Australia, NZ.
General Manager
“Thanks for the great work you are doing. It feels like we are starting to make some real progress.”
Marketing Manager
“We can feel the difference in the work you set up for us. Missing you and your expert insights.”
Get familiar with fractional
A fractional expert can be the best deal for your business when you’re in need of big change. You get the benefit of full strength expertise for part of the time and part of the cost.
Typically, you engage an expert like me for one to two days per week for a set period anywhere from at least three months and more, or to see through a specific project or big shift in your business.
Unlike a typical consultant it’s not about handing over a strategy and walking away, but working with you to deliver the results you seek.
I’ve always been a variety-seeker and I like work where I can make a difference quickly, so it’s a great model for me too. The Marketing Association asked for my perspective on fractional work, you can read about it here.
You want an expert who’s the right fit for you and your team. That’s why I offer a discovery call so that we can check each other out before making a commitment. It’s all Q&A, no obligation.
“Gabrielle has taken our marketing to another level. She set us up for faster growth with her strategic thinking and pragmatic approach…
She’s been the marketing leadership we needed with global growth ambitions.”
TESSA DOUGLAS, DIRECTOR OF BUSINESS GROWTH, THE BACK ROOM